DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event, with 25 finalists across numerous categories, followed by Rapp with 17, Wonderhood with 12, House 337 with 10 and Uncommon with 9.
Some 352 judges assessed entries across juries held in London, Manchester, Bristol and Edinburgh.
The awards are judged against three core pillars – strategy, creativity and results – designed to ensure that every shortlisted campaign not only demonstrates bold ideas and innovative execution but also delivers measurable business impact.
Among the shortlisted brands are TV License (9), Lloyds (8), Barclays (6), The Guardian (5), Compare the Market (5) and IAG Loyalty (5).
Reflecting the DMA’s customer-first ethos, the judging process was designed to represent the diversity of modern Britain. This year, the DMA continued its collaboration with diversity partners including Genius Within, Outvertising, Purple Goat and the DMA Black Marketer’s Council, ensuring a breadth of perspectives in every jury.
DMA chief executive Rachel Aldighieri commented: “The DMA Awards are built on three core criteria: strategy, creativity and results. This year’s shortlist reflects the best of the UK’s data and marketing talent, with campaigns that not only capture the imagination but also deliver real business outcomes. What shines through across the entries is how customer-first thinking underpins every winning formula.”
The winners will be announced on December 2 at the awards show at Old Billingsgate, London. The full DMA Awards 2025 shortlist is available on the trade body’s website>
Ogilvy UK scooped last year’s grand prix – its second in three years after regularly dominating the shortlist – picking up the top gong for a hard-hitting yet controversial campaign for the Mayor of London, designed to tackle sexist attitudes and inappropriate male behaviour towards women and girls.
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