Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
data strategy
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Get your kicks in 2026…by channelling IRL in the AI age
Over the past 12 months, several social, political and technological shifts have been gathering momentum. Individually they’re interesting, but taken…
Get your kicks in 2026… with six online fundraising tips
Online donations have forged ahead of traditional offline fundraising as the default way to give money to charity: 60% of…
Skint Brits to ditch pubs but gorge on meat this month
More than a quarter (28%) of Brits plan to stick to a “no‑spend challenge” this January, with a further 32%…
Get your kicks in 2026… by being ‘cool’ with the gang
Each generation redefines what it means to be cool. Gen Alpha is no different, but as the first generation to…
Get your kicks in 2026… by giving women the essentials
What women consider “essential” has always revealed more about culture than consumption. When a product becomes something she cannot imagine…
Get your kicks in 2026… with omnichannel engagement
The concept of omnichannel engagement may be nothing new but, as we head into 2026, it’s no longer a nice…
Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…