ICO faces ridicule over £1m ‘bigger picture’ contract
The Information Commissioner’s Office is facing mass ridicule after signing a potential £1m deal for a specialist consultancy to advise…
data strategy
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
Premier Inn hires digital agency for social media blitz
Hotel chain Premier Inn is aiming to boost its digital presence with the appointment of Born Social as its social agency…
Brits hold on tight for deals as Cyber Monday sales soar
Savvy UK online shoppers played a tactical waiting game over the Black Friday period, pushing orders on Cyber Monday sharply…
Firms hurtling towards data black hole as literacy falters
AI tools might now be as common as the day is long but progress is being stunted by an age-old…
Gartner urges brands to block agentic AI browsers ‘now’
UK brand owners have been warned that agentic browsers are far too risky for most to use, and should be…
Veg box firm Riverford hands data brief to Incubeta
B Corp certified organic vegetable box delivery company Riverford has appointed Incubeta without a pitch to support its data analytics…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
House 337 nets first ever DMA grand prix for ECB blitz
House 337 has scooped its first ever DMA grand prix, picking up the top gong at last night’s ceremony for…
Ocado signs up Epsilon for retail marketing expansion
Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a…