Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
data strategy
£14.5m Reddit fine fuels warning over kids’ data privacy
The Information Commissioner’s Office has warned it is gunning for companies which fail to protect children online after battering Reddit,…
Incubeta hires ex-Wunderman chief to ‘join the dots’
Global digital performance marketing agency Incubeta has appointed its first global chief product officer as it continues to invest in…
NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
CACI swoops for public sector data specialist Datalynx
CACI UK has boosted its offering by acquiring independent data management specialist Datalynx, which provides data and cloud migration services…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…
Three priorities for CMOs in the new AI-driven world
There is little doubt 2026 marks a defining moment for CMOs. AI is no longer a peripheral tool – it is…
Loyalty card shopping data joins battle against cancer
Tesco and Boots have signed up to a major Imperial College London study to investigate whether shopping behaviours shown in…
Drive for AI and data to push tech spend over $6trillion
It seems businesses large and small have dismissed fears of an impending “AI and data crash”, with technology spending set…
Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…