AA beefs up top team in drive for responsible growth
The Advertising Association has bolstered its senior team with the appointment of Charlie Rudd as its first vice-president and Natalie…
data-driven marketing
Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Lidl and Iceland battered in first crackdown on LHF ads
The advertising watchdog has laid down a marker for food and drink brands with the first rulings under the new…
How to get chosen by AI platforms that control search
ChatGPT is now the fifth biggest website in the world. That single fact tells you more about the future of…
British Equestrian saddles up for sponsorship boost
British Equestrian, the national federation for horse sports and activity in the UK, is conducting a review of its existing…
Industry targets young to make sense of political ads
The advertising industry has launched an updated edition of its ‘What’s the deal with political advertising?’ guide to help young…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Meta to overtake Google with adspend to top $243bn
Meta is set to overtake Google in terms of total digital ad revenues by the end of 2026, for both…