Hardline Network Rail blitz to track down trespassers
Network Rail is stepping up its battle to keep the British railway network safe, with a new campaign targeting those…
data-driven marketing
Sharps gets ‘emosh’ with It’s What’s Inside That Counts
Made-to-measure furniture specialist Sharps is seeking to build a more emotional connection with consumers and stand out in a highly…
St Ewe woos ‘the disciples of egg’ in Bray Leino debut
Cornwall-based premium egg brand St Ewe is aiming to build awareness and drive sales among higher income households and families…
Premier League recruits new tech and data champion
Football’s Premier League might be embroiled in a very public row over allegations that Manchester City are cheats but behind…
HSBC ‘The Right Wave’: A tribute to power of the sea
“He waits. That’s what he does. And I’ll tell you what…Tick followed tock followed tick followed tock followed tick.” Yep,…
AMV and Spark Foundry scoop top IPA prize for Currys
AMV BBDO and Spark Foundry have been awarded one of the industry’s highest honours, the IPA Effectiveness Awards Grand Prix,…
Forget brew or splosh, tea’s a cup of joy, says Twinings
Up North it is a brew, in London a cup of splosh, and nationwide it is simply a cuppa, but…
Listen up: ‘Channelling digital into audio boosts profits’
Brands could increase campaign profit without boosting overall campaign spend, by reallocating a portion of media budgets from search and…
Arena UK lands data-driven media brief for movie giant
Entertainment studio Lionsgate UK, the movie company behind John Wick, The Hunger Games, Twilight, Saw and Now You See Me,…
Spooner on… is AI really stealing creative careers?
Lord McKelvey has asked me to write a column offering hope to creative people in this age of AI dominance….