Just Eat drops the celebs for ‘Stay Just Where You Are’
Just Eat Takeaway.com has replaced its long-running celebrity-led “Did Somebody Say…” ad strategy – developed by McCann in 2020 –…
data-driven marketing
Poretti urges Brits to ditch drudgery for a ‘crafty pint’
Italian beer brand Poretti is calling on UK consumers to break out of their daily grind and explore their creative…
It’s a knockout: Adspend revised up across the board
UK companies revised their total marketing budgets up to the highest level in Q3 2026 for over two years, with…
BT calls in AI to show how it can ring changes for SMEs
BT is seeking to raise awareness of its new AI offering for the UK’s small businesses, with a nationwide advertising…
Sink or swim: Jellyfish tool to demystify AI shopping
AI shopping is reshaping competitive dynamics in ways that marketers may not expect – with different AI assistants showcasing dramatically…
New scheme ‘brings trade marketing out of the 1990s’
Trade brands are now able to launch, measure and adjust supplier-funded promotions in real-time, bringing the flexibility, measurability and control…
Burberry tailors tech strategy with new digital chief
Burberry, the British fashion brand which has managed to reclaim its luxury status after becoming synonymous with the 1990s “chav…
Accenture snaps up Sagacity to boost data offering
Accenture Song is strengthening its capacity to deliver what it calls “AI-powered customer reinvention at scale” by acquiring data specialist…
Electoral Commission hires new agency to woo voters
The Electoral Commission, the independent body responsible for overseeing elections and helping voters understand their rights, is to ramp up…
MarTech Summit signs HSBC, NatWest and LFC chiefs
The MarTech Summit London 2026 has unveiled a top line-up of speakers, including NatWest lead data strategist Oliver Hayes, Liverpool…