Social media grips Brits despite misinformation fears
Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still…
social media
Fujifilm hires social agency to launch brand on TikTok
Fujifilm is aiming to strengthen its connection with Gen Z audiences and build a distinctive social-first presence centred on creativity,…
Digital shop scoops Weetabix and Alpen social boost
Weetabix Food Company is seeking to boost the appeal of both the Weetabix and Alpen brands with a younger market…
Social media fans direct algorithms to a different beat
The overwhelming majority (94%) of regular social media users have taken action to manage the content they are shown by…
How can the industry adapt to the social media ban?
It is fair to say that reaction to the UK’s proposed social media ban for under-16s has been deeply divided,…
Social media ban to enforce major marketing rethink
The UK’s decision to ban social media use for teens under 16 marks a moment where government regulation is catching…
ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
ClearScore appoints agency to overhaul social strategy
Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive…
2-1 to the ASA as bookies are probed for targeting kids
Betting firms that use footballers to promote their services have been hauled up by the Advertising Standards Authority once more…
We Are Social boosts EMEA team with double promotion
Global digital agency We Are Social has boosted its EMEA leadership team, in a move designed to drive growth and…