ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
social media
ClearScore appoints agency to overhaul social strategy
Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive…
2-1 to the ASA as bookies are probed for targeting kids
Betting firms that use footballers to promote their services have been hauled up by the Advertising Standards Authority once more…
We Are Social boosts EMEA team with double promotion
Global digital agency We Are Social has boosted its EMEA leadership team, in a move designed to drive growth and…
VW hires agency to boost global social media presence
Volkswagen is aiming to further develop its global brand presence across all social media platforms, including Instagram, TikTok, YouTube, LinkedIn,…
Lucozade woos ‘Believers’ for Grafruitti flavour relaunch
Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with…
Lipton drafts in Ice-T to kick ass and #RespectThePeach
Lipton has enlisted American rapper and actor Ice-T – the man behind albums OG Original Gangster, Home Invasion and Gangsta Rap…
Online publishers mount fightback against social giants
Publisher audiences are now matching – and in some cases surpassing – social platforms on reach, in a move which…
Tinder jumps straight into bed with VCCP Social Club
Tinder, one of the world’s most popular dating apps, has appointed VCCP’s newly launched social media division as its UK…
Scam ads cost Brits £44m but tech giants made £430m
Fresh evidence has emerged on how social media platforms are raking in profits from scam advertising, with a new analysis…