DFS goes back to Jungle to drive social-first strategy
DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch. Jungle, which…
social media
Influencers leaving kids ‘hungry and craving junk food’
As the UK’s ad industry launches a new campaign to educate the sector about the incoming Less Healthy Food (LHF)…
Frylight appoints agency to cook up new social strategy
Frylight, the Oils at Saputo UK-owned spray brand beloved of the health conscious as well as those who are seeking…
Travellers abandon wanderlust for holiday home truths
With the summer holidays now in full swing, it might be too late for this season but travel marketers are…
Somersby’s social squirrels expose the bullshit of life
Carlsberg-owned Somersby Cider is aiming to expose moments of adult bullshit and calling out the absurdity of modern adult life…
Buddy Media recruits ‘football team’ to drive expansion
Creative-first social agency Buddy Media Group, has made a series of senior hires following a wave of new business wins…
Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Brands urged to tackle rise of toxic online comments
Advertisers might have been spooked by Meta’s decision to loosen content moderation but many are failing to keep their own…
Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…