Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
social media
Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Brands urged to tackle rise of toxic online comments
Advertisers might have been spooked by Meta’s decision to loosen content moderation but many are failing to keep their own…
Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…
TikTok clobbered as Brussels flexes its muscles again
TikTok has once again found itself on the wrong side of EU regulators after the European Commission issued preliminary findings…
Jack Daniels appoints first dedicated influencer agency
Brown-Forman owned Jack Daniel’s has strengthened its relationship with independent agency Five by Five with the appointment of TSA as…
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…
Tesco brings in London agency for social media boost
Supermarket giant Tesco is aiming to boost its social media activity with the appointment a new dedicated agency following a three-way…
Advertisers warned over social media ‘toxic bro culture’
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
Social media giants face ‘full force of Online Safety Act’
Online platforms such as Facebook, TikTok, WhatsApp, Instagram, X, YouTube and Google face multi-million pound fines and even being shut…