DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch.
Jungle, which delivers social, influencer, production, and creative, first worked on the business last year nad over the past 12 months has worked closely with DFS to transform its digital and social content strategy.
During this time, the retailer has embraced a social-first approach, building from traditional advertising to content designed to entertain, engage, and drives sales.
The strategy has included using DFS’ “What’s Your Thing?” brand platform – devised by Pablo and first launched in December 2021 – and creating social-first content to engage audiences across Facebook, Instagram, TikTok, Pinterest and YouTube.
Moving forward, Jungle has been briefed deliver DFS’ social and digital creative strategy, helping the brand perform across social at every stage of the funnel, from attracting new audiences to inspiring engagement, joining conversations, and ultimately, converting sales.
This will entail tailoring creative and media to each platform, ensuring success across every key metric, from view-through rates to traffic and direct sales performance.
DFS also works with EssenceMediacom, which is responsible for media planning and buying, while Red Consultancy and PR First manage PR, brand building, influencer campaigns, and interiors and lifestyle communication.
DFS marketing director James Brewer said: “Bringing Jungle onto our roster of agencies has enabled us to focus on our digital marketing creative and strengthen our approach across multiple platforms. We’ve seen a significant step change in engagement as our content becomes more meaningful, relevant, and impactful. We’re excited to continue building on this momentum together.”
Jungle chief executive Melissa Chapman added: “Social-first content is no longer a nice-to-have for retail, it’s essential for brands that want to stay relevant and drive meaningful engagement. DFS understands this shift and has embraced a fresh approach to creative, making sure their content isn’t just seen but remembered. We’re excited to continue working together to push what’s possible in retail marketing.”
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