Social media ‘not driving sales’
The wisdom of brand owners’ stampede into social media has been called into question with the results of a new…
social media
Five key trends to embrace in 2011
Every year, marketers continue the search for “the next big thing”; the industry wide topic that will make or break…
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
Brands wake up to multichannel future
As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone’s lips is multichannel. Figures recently…