VW hires agency to boost global social media presence
Volkswagen is aiming to further develop its global brand presence across all social media platforms, including Instagram, TikTok, YouTube, LinkedIn,…
social media
Lucozade woos ‘Believers’ for Grafruitti flavour relaunch
Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with…
Lipton drafts in Ice-T to kick ass and #RespectThePeach
Lipton has enlisted American rapper and actor Ice-T – the man behind albums OG Original Gangster, Home Invasion and Gangsta Rap…
Online publishers mount fightback against social giants
Publisher audiences are now matching – and in some cases surpassing – social platforms on reach, in a move which…
Tinder jumps straight into bed with VCCP Social Club
Tinder, one of the world’s most popular dating apps, has appointed VCCP’s newly launched social media division as its UK…
Scam ads cost Brits £44m but tech giants made £430m
Fresh evidence has emerged on how social media platforms are raking in profits from scam advertising, with a new analysis…
ICO wades into Grok AI row with data protection probe
The net is closing in on Elon Musk’s X and xAI companies with the Information Commissioner’s Office the latest regulator…
From cringe to fandom: social media rules the roost
Social media remains at the heart of most marketing activities, with nearly all (95%) professionals identifying the channel as a…
Pilgrim’s rustles up veggie bangers blitz in Joint debut
Pilgrim’s Europe, the company behind Richmond sausages and Fridge Raiders, is launching a major push behind its new Veggie Tasty…
VCCP pools digital experts for global social media unit
VCCP is overhauling its social offering with the launch of a global collective of more than 80 specialists whose mission…