Tesco risks Facebook backlash
Tesco is leaving itself open to a major online onslaught after launching an official Facebook page. With hundreds of Facebook…
social media
‘Forget Facebook in Eurozone’
Brand owners planning pan-European social media campaigns must beware the great divide between consumers in the different countries, especially as…
Sky hires search marketing giant
BSkyB has appointed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Social media ‘not driving sales’
The wisdom of brand owners’ stampede into social media has been called into question with the results of a new…
Five key trends to embrace in 2011
Every year, marketers continue the search for “the next big thing”; the industry wide topic that will make or break…
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
Brands wake up to multichannel future
As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone’s lips is multichannel. Figures recently…