Programmatic plan targets £12bn movers market
Marketers looking to grab a slice of the estimated £12bn home-movers market are being offered the chance to target those…
social media
Forget ads, most people trust social media far more
Further proof it it were still needed of the rising influence of social media has come in the form of…
Content sharers ‘are nine times more likely to buy’
Brand owners are being urged to tap into online consumer sharing activities to identify and predict new customers, on the…
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Facebook slams brakes on Admiral insurance plan
Facebook has forced Admiral to pull the plug on a new scheme – which was designed to set the price of…
Brown-Forman gives liqueur brand to Communicator
Communicator, the Shoreditch agency which works across social, digital and direct marketing, has won the account for black raspberry liqueur…
Charities have razed media channels ‘like rainforest’
MC&C founder and chief executive Mike Colling has likened the way charities have been using media channels to the “burning…
Red Bull tool claims to cut through Twitter clutter
Red Bull is claiming yet another “world first” with the launch of a new disruptive social media tool called Shout/out,…
MEC proves cut above rest for Wilkinson Sword brief
Wilkinson Sword women’s products are likely to have a much higher profile on social media sites after the company’s new…
CMA fingers social media agency over hidden ads
Social media agencies have been warned that the Competition & Markets Authority (CMA) will not tolerate ‘hidden’ ads after finding…