Media Octopus nets fashion brand ecommerce drive

The Media Octopus’ new business machine continues to steamroller its rivals with the Manchester digital agency scooping the marketing account for long-standing fashion business Creative Pedestrian.
TMO will use an array of social marketing channels to increase product awareness for three of Creative Pedestrian’s brands, AKIO Footwear, Alphalab and Beck & Hersey.
While the brands are available at major high street outlets including TKMAXX, JD Sports and Topman, TMO’s primary focus will be to increase online ecommerce sales.
The Media Octopus director Michael Winniczuk said: “Manchester has a rich heritage in fashion. We are delighted to be working with such a well established and progressive thinking fashion business – it’s a great brief, and has got the team very excited.”
Creative Pedestrian chief executive Martin Makin added: “It’s refreshing to work with a digital agency in the true spirit of a partnership. From the outset, it really looks like they will add genuine value to helping us move our business forward.”
Over the past few months, The Media Octopus has picked up accounts from Emirates Old Trafford and Lancashire County Cricket Club, EMMO Energy, the Royal Albert Hall and Christopher Wray Lighting.