Labour Party digital strategy ‘putting rivals to shame’
The Labour Party’s “smarter, better and more effective” digital strategy puts the other two major parties to shame – and…
social media
BBC plots expansion of data driven marketing strategy
The BBC is planning to ramp up its use of data-driven marketing by using personal data it holds about BBC…
Brussels hits Facebook for €110m over WhatsApp deal
Facebook has been whacked with a €110m (£94.5m) fine by the European Commission for “providing incorrect or misleading information” about…
Twitter hires DunnHumby to tie Clubcard data to sales
Twitter is attempting to reverse its decline in advertising by overlaying DunnHumby database of 17 million Clubcard holders in an…
Brands offered database of 500 top Twitter influencers
A Dutch company is offering brands the chance to get a free database of up to 500 top Twitter influencers,…
Rapp reveals debut activity to attract Yanks to Mancs
Rapp has unveiled its first campaign designed to promote Manchester as a tourism hotspot after being appointed by Marketing Manchester,…
Pets at Home goes animal crazy with social media stars
Everyone knows that social media would be a poorer place without animal antics but retailer Pets at Home has gone…
Crisis? What crisis? Online spend to trounce TV in 2017
If there is a crisis of confidence in online advertising, it certainly has not registered yet; according to the latest…
Menswear firm gets battered over domestic violence ad
The theme of this year’s International Women’s Day may be “be bold for change” but discount menswear company Man Savings…
Somethin’ Else grabs slice of Saturday Night Takeaway
Content agency Somethin’ Else has strenghtened its relationship with ITV by landing the the social media brief for the upcoming…