SkyVegas has acclaimed the success of its biggest Facebook Live event to date for the #ThatWinningFeeling campaign, which reached nearly half a million newsfeeds.
The campaign, which ran on September 22 and 26, was devised by agency Big Dog and saw over £10,000 worth of prizes given away in two 20-minute Facebook Live broadcasts.
Tasked to respond to existing insight on SkyVegas customers that many mistakenly believed real players do not win, Big Dog took the insight and flipped it by showcasing “real winners” in a live environment to demonstrate that real-life SkyVegas customers are frequent winners.
Fronted by social media “influencers” the Collyer Twins, in total, the campaign reached 456,000 newsfeeds, was viewed 72,500 times and had 91,000 comments, with over 1,000 new followers to boot.
Big Dog social media manager Joe Stevens said: “It’s no secret that Facebook Live presents a massive opportunity for brands to drive reach and engagement, as the results from our latest activity for SkyVegas demonstrates.
“It’s different from any other type of social content, but get it right and the benefits are tremendous. Sky Betting & Gaming knows having a live content strategy is key to staying relevant to its audiences and it’s always great to work with them to make that a reality.”
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