Full-service agency Big Dog is launching a major recruitment drive in a bid to lure top London talent to its Norwich office, as part of an ongoing expansion drive which has already seen nine new hires arrive in the city, including creative director Michael Howes.
The campaign is inspired by Big Dog’s determination to take a holistic view of work and lifestyle and points out the many reasons it is worth considering making a move away from the capital. It follows an increase in workload from its existing client base, which includes Aviva, Barclays, Pret and Mazda.
The creative, produced in-house, is running on a raft of digital channels across September and October.
Voted one of the top ten happiest UK cities to work in last year, the campaign focuses on the whole lifestyle change that moving to Norwich entails, connecting a need for great skills, passion and enterprise to a vibrant city where it is claimed there is a good quality of life, sense of community and serious creative opportunity.
Howes, who reports into creative managing partner Cordell Burke, said: “We’re always keen to attract new talent, and Norwich has a lot to offer. The campaign creative is light-hearted, but the points we’re making are serious too.
“Leaving London for a change in lifestyle is an increasingly popular choice, I made it myself not long ago. The idea is to make people stop and think about the opportunities that are available to them elsewhere. You can still work on national campaigns for international brands, but enjoy an immeasurably improved quality of life at the same time.”
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