Bartle Bogle Hegarty has not been quite as all-conquering on the Barclays CRM account as some would have you believe, after it emerged Big Dog – the agency formed from the recent merger of Balloon Dog and Big Communications – has also landed a swathe of additional business.
Like both BBH and Iris – which has also benefitted from the decision to pull the account out of Rapp – Balloon Dog worked on Barclays for a number of years before the merger. However, much like the other two beneficiaries, the agency has remained tight-lipped about the win.
The relatively unwritten-about agency, part of the Mission group, was formed last month and has a turnover in excess of £13m and 160-strong workforce.
With offices in London, Leicester, Norwich and Birmingham, former Balloon Dog chief executive James Clifton heads the agency with Big CEO Dylan Bogg taking the role of chief creative officer across all four locations. Former OgilvyOne and Tequila executive creative director Cordell Burke is creative managing partner and runs the departments on a day to day basis.
Clifton said about the recent merger: “Combining Balloon Dog’s strategic nature and Big’s creative style is an exciting move for the two agencies. Both companies are motivated by providing the very best service for our clients, closely linked to business performance, so bringing the two together to form one truly creative, integrated company made perfect sense.
Bogg added: “The new agency will have an outstanding creative offer; and I am especially pleased to be working alongside Cordell Burke and his team. The whole agency is really looking forward to seeing this partnership grow and reaping the benefits for our clients and the teams.”
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