Middlesex University has appointed Spinnaker to create a new undergraduate recruitment campaign – using press, outdoor and online activity – following a five-way pitch.
The campaign will big up the developments that have taken place over recent years in terms of Middlesex’s strong focus on research, employability and an outstanding student experience. Media is being handled by McCann Birmingham.
Spinnaker will also to raise awareness of the full range of courses available at Middlesex and will target undergraduates looking for 2016 entry. Activity is due to roll out this month, when prospective students start looking at their university options.
Over the last few years Middlesex has invested significant sums in research, campus development and new courses. The message is about changing perceptions and inviting prospect undergraduates, teachers and parents to ‘re-discover’ Middlesex.
Middlesex University marketing director Lucy Everest said: “Spinnaker really impressed us with their bold creative, and we are confident that the new campaign will help persuade undergraduates to re-discover all that Middlesex has to offer.”
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact email@example.com). If you are an existing user, please log in. If you have forgotten your log-in details please email firstname.lastname@example.org to get them reset!