Dixons Carphone has appointed retail marketing specialist Ecrebo to a five-year contract to upgrade its point of sale coupon programme by implementing the firm’s ‘Message at Till’ solution across all 450 of its megastores.
Dixons Carphone said that Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S and Waitrose among its clients – was selected due to the solution’s sophistication and precision, allowing for better consumer targeting and personalisation.
Ecrebo’s ability to meet Dixons Carphone’s requirements for flexibility, both in terms of its capability suite and deployment timelines, was another key factor in selecting Ecrebo, the retailer said.
Using the ‘Message at Till’ solution, Dixons Carphone will immediately have access to more advanced promotional campaigns to create personalised and engaging messaging for their customers. Ultimately, Ecrebo’s technology will enable Dixons Carphone to deliver on its ambitions to ensure promotional offers are connected across all channels.
Dixons Carphone brands include Currys, PC World, Team Knowhow and Carphone Warehouse. Head of commercial development Keely Bosati said: “Ecrebo has a lengthy track record of delivering both immediate and long-term success for its customers.
“We demand a lot from our systems, and we needed reassurance that the vendor we selected could handle large quantities of data with a tried and tested product. Ecrebo’s functionality, consistent messaging and team cohesion, combined with its success of working with retailers such as M&S and Waitrose gives us full confidence that this partnership will serve us and our customers well for years to come.”
Ecrebo chief executive David Buckingham added: “Partnering with a retailer of Dixons Carphone’s calibre, after such a competitive RFP process, is a tremendous source of pride for our company.
“Working alongside their team to deliver the personalised engagement experience that modern retail demands has been an opportunity we have been thrilled to take on. We’re looking forward to developing our partnership with Dixons Carphone over the coming months.”
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