Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S and Waitrose among its clients – has appointed Aimia data boss Michael Poyser as chief analytics officer.
Poyser, who brings more than 18 years of experience working in customer and loyalty analytics, will focus on helping retail customers better use the real-time data that Ecrebo has access to, to generate impactful consumer insights.
He will form part of the senior leadership team, where he will have input into the overall running and strategic direction of the company.
Poyser joins from Nectar-owner Aimia, where he was vice-president of its analytics division in Canada. He also served as head of Aimia’s analytics division for EMEA where he was responsible for data analytics for loyalty programmes, including the Nectar scheme in the UK. Before Aimia, Poyser was DunnHumby’s head of shopping experience.
Ecrebo chief executive David Buckingham, who also joined from Aimia earlier this year, said: “Knowing Michael’s extensive background in leading successful analytics teams and projects, I am thrilled to welcome him to the Ecrebo team.
“Retailers across the UK, Europe and the US have already seen the impact that our marketing platform can have on driving incremental revenue and building long-term loyalty for their business. I am confident that with Michael on board leading our analytics capability, we will continue to grow our client base by proving the value of our shopper insights.”
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