Loyalty specialist Ecrebo – which has just been given a £12m cash injection from a partnership which includes Air Miles and Nectar founder Sir Keith Mills – has appointed Aimia Shopper Insights boss David Buckingham as the company’s new chief executive.
Buckingham (pictured, left), who joins Ecrebo from the New York-based role, brings over 25 years’ experience in the retail and CPG insights and analytics space. He has been charged with accelerating Ecrebo’s growth, both within the UK and internationally.
Prior to joining Ecrebo, Buckingham held senior positions both in the US and Northern Europe, including roles at Kantar Retail, IRI, Loyalty Management Group and i2c.
A fortnight ago, 2017 Ecrebo announced a £12m investment from Mills (pictured, right) and Joseph Schull, the former head of Europe for international private equity firm Warburg Pincus, which will support product and technology development. Both Mills and Schull have been appointed to the board of directors at Ecrebo.
Buckingham joins the executive team and following his appointment, Ecrebo has restructured its senior management team with Dr Hassan Hajji taking on the role of chief product officer, and David Vernon, co-founder, becoming chief customer officer.
Hajji will focus on developing Ecrebo’s point of sale marketing platform, drive innovation and oversee the company’s product strategy. Vernon will continue to strengthen customer relationships and build on the company’s culture of customer success and commitment to service.
Since 2010, the Ecrebo platform is claimed to have processed more than £35bn in transactions for some of the world’s leading retailers, including M&S, Topshop, Waitrose, and Pandora, and generated more than £500m in additional sales.
The Reading-based business also recently featured in the Deloitte UK Technology Fast 50 2016 as one of the UK’s fastest-growing technology companies.
Buckingham said: “After four years in the US, the opportunity to lead Ecrebo, with its unique technological capability, proven platform and impressive client base, was too hard to resist. It truly feels like the opportunity that I’ve been building up to my whole career.
“I’ve had the chance to meet with the investors, the senior management and the rest of the team, all of whom are equally passionate and committed to Ecrebo’s long-term future. With the experience and knowledge I have of this space, combined with the recent investment, I’m looking forward to helping to build on the success that the team has already achieved.”
Hajji added: “We couldn’t have asked for a better qualified individual to join Ecrebo as CEO during the next phase of our growth. David is hugely experienced and brings with him international industry experience gained from some of the largest retail insights and analytics providers. He will play a critical role in helping us achieve our ambitious growth targets and we look forward to welcoming him to the team.”
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