Public Health England is launching a campaign to promote its Heart Age Test to raise awareness of the importance of consumers knowing their blood pressure, in its fight against cardiovascular disease which kills 7,400 every month in the UK.
The campaign, devised by 23red, uses a coalition of partners across England, including pharmacies, retailers, health charities and local authorities, which will raise awareness of the importance of the issue.
The campaign coincides with Know Your Numbers Week, the nation’s largest annual blood pressure testing and awareness event developed by Blood Pressure UK.
The Heart Age Test is a quick and easy online tool which asks adults to answer several questions about their lifestyle, and encourages individuals to take up a health check.
It does not offer an actual blood pressure test, however, but includes a location finder which directs users to the nearest centre where they can take-up a free blood pressure check.
23red has also designed an activation tool kit for these pharmacies and local authorities to implement and support the campaign in a range of channels including social, digital and in-store.
The campaign will also be further supported by activity on Facebook with creative also developed by 23red.
Public Health England director of partnerships Helen Hampton said: “23red has done a great job in coalescing partners to enable heart health and blood pressure to be top of mind throughout the whole of September. They have enabled adults to find out more about their heart health, what they can do to lead a healthier lifestyle and reduce their risk of cardiovascular disease, stroke and some forms of dementia.”
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