Digital budget going down drain over basic data failings
Fresh evidence has emerged that brands are still as clueless as ever about their digital marketing effectiveness with a new…
social media
Media Octopus nets fashion brand ecommerce drive
The Media Octopus’ new business machine continues to steamroller its rivals with the Manchester digital agency scooping the marketing account…
Email and social data flagged up general election result
While many were predicting a Conservative majority, an indepth analysis of the main political parties’ General Election email campaigns –…
John Lewis tops chart for offline and online engagement
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
Labour Party digital strategy ‘putting rivals to shame’
The Labour Party’s “smarter, better and more effective” digital strategy puts the other two major parties to shame – and…
BBC plots expansion of data driven marketing strategy
The BBC is planning to ramp up its use of data-driven marketing by using personal data it holds about BBC…
Brussels hits Facebook for €110m over WhatsApp deal
Facebook has been whacked with a €110m (£94.5m) fine by the European Commission for “providing incorrect or misleading information” about…
Twitter hires DunnHumby to tie Clubcard data to sales
Twitter is attempting to reverse its decline in advertising by overlaying DunnHumby database of 17 million Clubcard holders in an…
Brands offered database of 500 top Twitter influencers
A Dutch company is offering brands the chance to get a free database of up to 500 top Twitter influencers,…
Rapp reveals debut activity to attract Yanks to Mancs
Rapp has unveiled its first campaign designed to promote Manchester as a tourism hotspot after being appointed by Marketing Manchester,…