UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
social media
Gambling ad roasted for branding Loose Women ‘pigs’
An online gambling firm which branded the stars of ITV daytime show “pigs” has been slapped down by the ad…
WPNC kicks off campaign for Oxfam ‘Lifesaver Cube’
Oxfam has launched an integrated direct marketing campaign to generate support for its emergency response work, as part of its…
Email still top of the pops but it needs constant retuning
Email may be the preferred marketing channel for most consumers – and with a claimed ROI of 38:1 it is…
Under-age sex act ad gets angling firm in deep water
A Leeds-based fishing retailer has plumbed new depths by running a Facebook ad for its “low-prices” which featured what appeared…
Ominous signs for Twitter as marketers ditch platform
Twitter may be viewed as an essential marketing tool in some quarters but it appears to be losing its shine…
Online ad giants sign up to IAB fraud busting scheme
Digital marketing trade body IAB UK is claiming a major victory in its efforts to tackle the growing backlash over…
Extreme sports firm bashed over #suckdick BMX ad
Companies which think they can swerve advertising rules in their Facebook and Instagram posts, have been sent a fresh warning…
Social media influencers? Bah, we trust pals the most
When it comes to working out what motivates UK consumers to refer brands to friends and family, you can forget…
SkyVegas hails results of Big Dog Facebook Live blitz
SkyVegas has acclaimed the success of its biggest Facebook Live event to date for the #ThatWinningFeeling campaign, which reached nearly…