Snapchat touted as ‘one to watch’ despite Jenner blast
Social media star Kylie Jenner may be ‘sooo over’ Snapchat but the mobile network is expected to generate around £105m…
social media
Unilever ad threat fuels call for collaborative approach
Facebook has responded to Unilever’s threat to pull advertising if tech companies allow their platforms to “breed division” by backing …
Defiant Poundland cocks a snook at ‘saucy elf’ ad ban
Poundland hit back at the ad watchdog after being rapped over the knuckles for a double-entendre-laden Christmas campaign, featuring a…
BHF launches Dechox with WPN Chameleon campaign
The British Heart Foundation is launching a new marketing campaign urging the nation’s chocoholics to put their willpower to the…
Facebook unveils privacy centre to fight GDPR threat
Facebook is attempting to head off a potential fall out with regulators and a flood of requests from users once…
‘Barbie Pussy’ plastic surgery ads go under the knife
A cosmetic surgery company has been slapped down hard by the ad watchdog over an Instagram campaign promoting so-called designer…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
Gambling ad roasted for branding Loose Women ‘pigs’
An online gambling firm which branded the stars of ITV daytime show “pigs” has been slapped down by the ad…
WPNC kicks off campaign for Oxfam ‘Lifesaver Cube’
Oxfam has launched an integrated direct marketing campaign to generate support for its emergency response work, as part of its…
Email still top of the pops but it needs constant retuning
Email may be the preferred marketing channel for most consumers – and with a claimed ROI of 38:1 it is…