TMW Unlimited is beefing up its senior team with the appointment of a new chief to develop the agency’s social media, influencer marketing and partnership strategy.
Richard Langrish takes up the role of head of social and influencer from DeVries Global London where he was associate director of digital strategy.
In his new role, Langrish will oversee the ongoing development of the agency’s offering and work closely with its specialist social-first Agency, Things Unlimited.
Langrish spent over five years atDeVries, and worked on a number of high-profile digital projects including the launch Krispy Kreme’s Nutella Doughnuti and PepsiCo’s influencer-first campaign for the launch of Drinkfinitt.
Before joining DeVries, he was social media manager at Cubaka, working on brands including Toyota and Lexus.
TMW Unlimited managing director Alex Burley said: “Richard’s extensive brand experience, strategic qualities and passion for all things social will be invaluable to TMW Unlimited as we continue to grow our social, influencer and partnership offering for our clients.”
Langrish added: “TMW has a long and proud history of delivering exciting and engaging social campaigns for their clients, and I’m excited to be able to help continue this digital heritage.
“The social and influencer ecosystem moves at breakneck speed, and my role at TMW is to ensure we are at the forefront by helping our brands create game-changing work which gets everyone talking.”
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