Brands warned over ‘dark side’ of influencer marketing
Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological,…
influencer marketing
Influencers driving luxury shoppers to social commerce
Luxury shoppers are increasingly turning to online influencers for advice before they bag their fashion and beauty items, with exclusive,…
How you can thrive in 2025…with influencer marketing
Influencer marketing has become a cornerstone of modern digital marketing. No longer the new kid on the block, it has…
Brands wake up to new era of influencer collaboration
The creator landscape may seem like a minefield for many brands to traverse but an increase in professionalism, new production…
Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a…
90% of TikTok fin-fluencer posts ‘mislead investors’
Anyone under the impression that you can get top financial advice from so-called “fin-fluencers” might want to think again, with…
Influencers charged with promoting dodgy investments
Influencer marketing might be one of the biggest growth sectors in the industry but the industry is facing its first major…
Heineken cider brand Inch’s cooks up influencer push
Heineken UK brand Inch’s Cider is aiming to prove that locally sourced ingedients ultimately taste better in a new influencer-led…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
Rail industry unveils ‘Nothing Beats Being There’ ads
The rail industry is aiming to continue its Covid recovery as well as tackle concerns over ongoing industrial action with…