Creator economy to top £1bn in 2026 as sector matures
Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, with…
influencer marketing
Mail Metro Media hires chief to drive creator business
Mail Metro Media has appointed a head of creators within its new media division, with a brief to build and…
Brown-Forman pours more brands into social shop TSA
Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the…
Dentsu jumps into bed with Meta for new creator studio
Marketers are being offered what is claimed to be a faster, more connected way to identify the right creators for…
Global creator economy set to reach $1.3trn by 2033
Brands might still be struggling to measure the true commercial benefits of influencer marketing, but the global creator economy seems…
CMOs urged to wake up to creator content commercials
Brand owners might be ploughing billions of pounds into creator content but there is still a huge gap between spend…
New platform to help brands manage creator activity
Brands are being given the chance to scale creator campaigns more efficiently and with greater control, with the launch of…
Most travel influencers failing to disclose paid-for posts
The vast majority of travel influencers on social media are failing to disclose when their posts are paid for ads,…
Birds Eye appoints agency for influencer marketing brief
Birds Eye is aiming to take its brand portfolio to a whole new generation of consumers with the appointment of…
Radox appoints agency to make splash on social media
Unilever-owned bubble bath and shower gel brand Radox is overhauling its social media strategy, shifting from broad audience targeting to…