Decision Marketing at 15: Rise of creators, warts and all
In 2010, the concept of the creator economy and influencer marketing barely existed in the UK; fast forward 15 years…
influencer marketing
Ditch top-down models for bottom-up creators in 2026
As if the decline in traditional advertising was not hard enough for adland to stomach, now it seems consumers are…
Influencer agency joins the Loveholidays growth journey
UK-based online travel agent Loveholidays is continuing to shake up its advertising and marketing strategy with the appointment of SocialChain’s…
Marketers warned over ‘AI slop’ as GenAI content soars
Marketers are risking a major consumer backlash by ploughing more and more of their budgets into generative AI-powered creator content…
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
Homesense shops for new digital plan at PrettyGreen
Home furnishings retailer Homesense, which operates both standalone stores and larger superstores that include TK Maxx homeware departments, has appointed…
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
It’s a $#!@&£% win-win as YouTube swears in new rules
YouTube’s decision to allow creators to monetise videos with swearing in them, provided the profanity is limited to the first…