Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
influencer marketing
It’s a $#!@&£% win-win as YouTube swears in new rules
YouTube’s decision to allow creators to monetise videos with swearing in them, provided the profanity is limited to the first…
Brits crave body positively but thin is king for UK media
Social media and many mainstream magazines are awash with advertisments and articles pushing weight loss drugs, extreme workouts and protein…
Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Royal Mail woos small online firms with influencer blitz
Royal Mail is turning to online influencers to boost its social media presence and drive behavioural change among small ecommerce…
Jack Daniels appoints first dedicated influencer agency
Brown-Forman owned Jack Daniel’s has strengthened its relationship with independent agency Five by Five with the appointment of TSA as…
OMG pools global influencer marketing into Creo brand
Omnicom Media Group is overhauling its global influencer marketing services by consolidating the business into data-driven agency Creo as it…
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…
Brands warned over ‘dark side’ of influencer marketing
Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological,…
Influencers driving luxury shoppers to social commerce
Luxury shoppers are increasingly turning to online influencers for advice before they bag their fashion and beauty items, with exclusive,…