New platform to help brands manage creator activity
Brands are being given the chance to scale creator campaigns more efficiently and with greater control, with the launch of…
influencer marketing
Most travel influencers failing to disclose paid-for posts
The vast majority of travel influencers on social media are failing to disclose when their posts are paid for ads,…
Birds Eye appoints agency for influencer marketing brief
Birds Eye is aiming to take its brand portfolio to a whole new generation of consumers with the appointment of…
Radox appoints agency to make splash on social media
Unilever-owned bubble bath and shower gel brand Radox is overhauling its social media strategy, shifting from broad audience targeting to…
Dove selects agency for new influencer marketing blitz
Unilever’s Dove Division is overhauling its micro-influencer marketing, content creation and ecommerce strategy with the appointment of a new agency…
Jungle Creations appoints Kepler chief as new CEO
Jungle Creations, the global social and influencer agency which works for PepsiCo, Disney, Heineken, Red Bull, Clarins and Superdrug has…
Polestar hires influencer agency as ad reviews kick off
Swedish electric car brand Polestar is aiming to boost its online presence by hiring a new agency to handle its…
Tinder jumps straight into bed with VCCP Social Club
Tinder, one of the world’s most popular dating apps, has appointed VCCP’s newly launched social media division as its UK…
Loveholidays taps creators for ‘the weird and wonderful’
Loveholidays is launching an “always-on” influencer platform, inviting consumers to see travel as self expression, rather than just a chance…
Influencer marketing ‘must grow up to thrive in 2026’
Claims that 2026 will be the year when influencer marketing is forced to prove its value as a mature, accountable…