Influencer spend set to soar despite brands ‘flying blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they…
influencer marketing
E.On consumer business hires influencer agency TSA
The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support…
Decision Marketing at 15: Rise of creators, warts and all
In 2010, the concept of the creator economy and influencer marketing barely existed in the UK; fast forward 15 years…
Ditch top-down models for bottom-up creators in 2026
As if the decline in traditional advertising was not hard enough for adland to stomach, now it seems consumers are…
Influencer agency joins the Loveholidays growth journey
UK-based online travel agent Loveholidays is continuing to shake up its advertising and marketing strategy with the appointment of SocialChain’s…
Marketers warned over ‘AI slop’ as GenAI content soars
Marketers are risking a major consumer backlash by ploughing more and more of their budgets into generative AI-powered creator content…
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
Homesense shops for new digital plan at PrettyGreen
Home furnishings retailer Homesense, which operates both standalone stores and larger superstores that include TK Maxx homeware departments, has appointed…