Dove selects agency for new influencer marketing blitz
Unilever’s Dove Division is overhauling its micro-influencer marketing, content creation and ecommerce strategy with the appointment of a new agency…
influencer marketing
Jungle Creations appoints Kepler chief as new CEO
Jungle Creations, the global social and influencer agency which works for PepsiCo, Disney, Heineken, Red Bull, Clarins and Superdrug has…
Polestar hires influencer agency as ad reviews kick off
Swedish electric car brand Polestar is aiming to boost its online presence by hiring a new agency to handle its…
Tinder jumps straight into bed with VCCP Social Club
Tinder, one of the world’s most popular dating apps, has appointed VCCP’s newly launched social media division as its UK…
Loveholidays taps creators for ‘the weird and wonderful’
Loveholidays is launching an “always-on” influencer platform, inviting consumers to see travel as self expression, rather than just a chance…
Influencer marketing ‘must grow up to thrive in 2026’
Claims that 2026 will be the year when influencer marketing is forced to prove its value as a mature, accountable…
Omnicom Media appoints UK influencer marketing chief
Omnicom Media has named Stevie Johnson as head of Creo in the UK, in a new role that will see…
Scottish Widows taps Gen Z creators for pensions push
Lloyds Banking Group pensions division Scottish Widows is aiming to encourage young women to start thinking about their pensions earlier…
Influencer spend set to soar despite brands ‘flying blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they…
E.On consumer business hires influencer agency TSA
The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support…