The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support its brand and product-led campaigns with the appointment of a new influencer-led social media agency.
Five by Five-owned TSA has scooped the account following a pitch process which concluded in October. Five by Five acquired TSA in September, having worked in partnership for a number of years.
The win is the latest in an impressive period of growth for the agency, picking up business from Jack Daniels, Whittard of Chelsea and The Collective in 2025. Its clients also include Drink Me Chai, Laithwaites and Malibu.
E.On Next uses a number of agencies, including Mediaplus International and Total Media, while House 337 handles advertising and Ignite runs content partnerships. One of TSA’s tasks will be to increase social media content creation, alongside other channels, to help raise awareness of the brand.
E.On Next director of go to market Lindsay Jackson said: “Engaging with our customers on social needs the right mix of creativity and agility. TSA not only demonstrated these qualities, but their dynamic approach and energy really optimised our brand personality. We’re looking forward to working with them in 2026 to demonstrate how new energy and saving our customers money goes hand in hand.”
TSA founder Harry Foyle added: “We’re delighted to have won E.On Next. We were very clear from the outset on their aims and we felt like our approach and collaborative nature would be a perfect fit for them. So we’re very happy they agreed with us!”
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