Founders pull plug on ‘out of date’ Friends Reunited
Friends Reunited, one of the original social network sites, has finally given up the ghost, after admitting most of its members…
social media
Coke and Nike get social right but sceptics remain
Brands and agencies looking for pointers on how to implement a successful social media strategy should take a leaf out…
Facebook targets creative chiefs
Facebook is launching a scheme to enable creative directors to view and comment on advertising campaigns being run on the…
Protecting your data ‘not geeky’
Consumers who gain control of their own personal information are not “geeks”, and, in time, everyone should be able to…
Tesco risks Facebook backlash
Tesco is leaving itself open to a major online onslaught after launching an official Facebook page. With hundreds of Facebook…
‘Forget Facebook in Eurozone’
Brand owners planning pan-European social media campaigns must beware the great divide between consumers in the different countries, especially as…
Sky hires search marketing giant
BSkyB has appointed Efficient Frontier to deliver paid search marketing services across all its divisions in the UK. The deal…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Social media ‘not driving sales’
The wisdom of brand owners’ stampede into social media has been called into question with the results of a new…
Five key trends to embrace in 2011
Every year, marketers continue the search for “the next big thing”; the industry wide topic that will make or break…