Communicator, the Shoreditch agency which works across social, digital and direct marketing, has won the account for black raspberry liqueur brand Chambord from long-standing client Brown-Forman without a pitch.
The agency, set up in 2002 by former 141 Communications chief Paul Seligman who is now chairman, has worked for Brown-Forman for over 20 years.
Chambord black raspberry liqueur is made in the Loire Valley in France using ingredients including red and black raspberries, XO Cognac, Madagascar vanilla, Moroccan citrus peel and honey. It can be added to Champagne, Prosecco or any sparkling wine to create the Chambord Royale; or to a host of cocktails.
Headed up by Danielle Smith, client services director, Communicator will be handling all aspects of social and digital for the brand in the UK. It will work closely with the brand team to help women understand not only what Chambord is, but also exactly how and why it should be enjoyed – as a drink to elevate those everyday moments with friends, making them more memorable.
Chambord senior brand manager Laura Smith said: “As a solid, creative and strategic partner for Brown-Forman for over 20 years, we know Communicator really understand our consumer and category and can creatively bring to life the playful, premium aspects of Chambord. The brand is growing rapidly in the UK and we believe Communicator’s strategic insights and creative craft will help inspire even stronger growth.”
The win follows the agency’s capture of the Moët & Chandon social and digital work at the start of the year.
