Everyone knows that social media would be a poorer place without animal antics but retailer Pets at Home has gone one further by boosting its marketing activity with the recruitment of ten of social media’s most influential four-legged friends.
Just as beauty bloggers have been enlisted by cosmetics companies to develop campaigns or collections and feedback on new products, these ten pets will be working across all aspects of Pets at Home’s marketing activity, with an eye on their two million followers.
The panel will play a part in activity comprising social media posts, key campaigns for the business throughout the year, features within the company’s My VIP magazine and reviews; they will also play a part in new product development.
Pets have increasingly large profiles on social media, playing parts in everything from fashion shoots for Vogue magazine to advertising campaigns for brands including Mercedes-Benz.
The ten social media influencers have risen to fame thanks to their posts which encompass everything from daily life, through to fashion, families and far flung.
Scott Jefferson, marketing director at Pets at Home, said: “Social media – and in particular social media stars – are having an increased influence on what people think and want when it comes to shopping. Be that a tech blogger road testing the coolest gadgets or a fashion blogger trialing trends, what social media influencers think can have a massive effect on us all as consumers.
“And just as in these fields, the world of animal bloggers and pet owners is no different. That’s why we have been so keen to appoint The Pet Panel of animal experts, who will provide us with invaluable insight into what’s hot and what’s not when it comes to caring for the nation’s pets. What’s more, they’ll also help us create engaging content that works across each of our marketing platforms.”
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