TikTok beefs up parental controls and ties with adland
TikTok is aiming to appease parents and regulators alike with the launch of a new scheme which enables parents to…
social media
LinkedIn job ad blitz urges Gen Z to scratch ‘itchy feet’
LinkedIn is targeting young professionals in a new social-first campaign which aims to help them navigate the UK job market…
Brands warned over ‘dark side’ of influencer marketing
Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological,…
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…
We Are Social hires new global chief to drive growth
Worldwide digital agency We Are Social has appointed Forsman & Bodenfors boss Toby Southgate as its global group chief executive officer, leading…
New TikTok threat as Chinese giants face GDPR probe
TikTok might have fought off a US ban – for now – but the social media giant is one of…
Millennials on top in social commerce growth spurt
Brand owners are being urged to rethink their social commerce strategies on the back of a new analysis which shows…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
The North Face hires agency for Euro social media brief
Outdoor clothing brand The North Face has strengthened its relationship with digital shop Share Creative by handing the agency its…
Carlsberg Group appoints global social media agency
Carlsberg Group, the company behind the eponymous lager brand as well as San Miguel, Kronenburg 1664, Holsten, Tuborg and Tetley’s,…