AI-driven UK-based recipe box company Gousto is planning to ramp up its digital strategy with the appointment of Simply Social as its lead social agency across the UK and Ireland, following a competitive pitch process.
The partnership will see Simply Social lead Gousto’s full-funnel social strategy, creative, content production and community management.
Working as an extension of the Gousto team, the agency will deliver an integrated social approach that combines strategic thinking, culturally relevant creativity and performance-led execution to build brand awareness, strengthen customer engagement and drive acquisition.
Launched in June 2012 by co-founders Timo Boldt and James Carter, the founders appeared on BBC’s Dragons’ Den in a year later, seeking investment shortly after launch. However they left without a deal.
Its most recent results revealed that 2025 revenue jumped 10% from £312m to £342m.
The company’s advertising account is handled by Mother, while the7stars runs the media business.
Gousto head of brand Tamsin Carmichael said: “Simply Social impressed us throughout every stage of the process with the strength of their strategic thinking, creative ambition and understanding of how social can deliver impact across the full funnel.
“The team remained collaborative, patient and genuinely invested in our business throughout. We’re excited to have them on board and believe we’re going to do some fantastic work together as we continue to evolve how Gousto shows up on social.”
Simply Social managing director Alex Attfield added: “Gousto is a brilliant brand and a super-smart business that plays such an important role in people’s everyday lives.
“What really stood out to us was the ambition the team has for the role social can play across the business. Together, we’re looking forward to building a genuinely full-funnel social ecosystem that delivers standout creative, builds the brand and drives measurable commercial impact.”
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