Media and entertainment group Global has started a nationwide rollout of new digital Street Hub units designed as a way to revitalise high streets, improve public connectivity, and supercharge advertising across the UK.
The new Street Hubs, which are being installed in partnership with BT, combine new technology with high-impact advertising to support communities, local businesses and advertisers alike.
The compact units feature fully motion-capable, high-quality screens, designed to display national and local campaigns as well as community and emergency awareness messaging.
The installation of new units is part of Global and BT’s and long-term partnership – a combined investment in UK high streets that supports local economies and offers advertisers dynamic new ways to reach audiences in the heart of communities.
As part of the partnership, Global has committed to installing up to 2,000 new units over the next decade, delivering increased reach for advertisers and meaningful change for communities.
Global managing director of commercial outdoor Chris Forrester said: “Our next-generation, sustainable Street Hubs set a new standard for roadside digital outdoor advertising and mark a bold leap forward for the industry, connecting brands and communities up and down the country in more impactful ways.
“They offer standout visibility thanks to bigger, brighter, high-quality screens, delivering a lasting impression. Our growing Street Hub network unlocks new opportunities for national and local advertisers, expanding reach throughout cities and towns across the UK.”
Engineered with people in mind, the new street hubs feature free ultrafast public Wi-Fi, a dedicated 999 button for emergency calls, rapid device charging, and they can be fitted with mobile connectivity boosting cells.
The units are engineered with recycled and recyclable materials. In addition, air quality, sound and light sensors can be installed to provide councils with access to valuable, real-time environmental data to support healthier communities.
BT Wholesale managing director Thea Sztejka said: “Digital connectivity is now a must-have for communities and high streets across the UK, and our new Street Hub units allow us to deliver that where it is needed most.
“The hubs are already delivering benefits to many of our towns and cities, and these upgraded units will allow us to provide even more locations with future-proofed technology for years to come.”
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