Three steps to ensure location data puts you on the map
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…
outdoor media
‘Hot wife’ poster gets the blood boiling in Nottingham
A poster campaign for a Nottingham air conditioning company, which features the strapline “your wife is hot”, is still running…
‘Distasteful’ horror movie ad spared chainsaw massacre
A “distasteful” bus-side poster for the cinema release of the film Pet Sematary has been given the green light by…
Firm gets stiff rebuke for ‘cycling makes you a flop’ ad
An outdoor ad, which promoted a cure for erectile dysfunction by suggesting cycling makes blokes a flop in the bedroom,…
Pull the udder one: vegan group can’t milk cancer claim
A poster campaign for vegan group Viva! which implied that drinking cow’s milk could cause cancer in humans has been…
Ad for Tunnock’s tea-time fancy deemed far too saucy
Tunnock’s Tea Cakes may be a family favourite but an ad for the chocolate fancy has been found to be…
Weisinger exits HeyHuman to join outdoor specialist
HeyHuman new business chief Helen Weisinger has quit after two years in the role of managing partner and CMO to…
Doom outdoor blitz makes data the magic bullet
Proof of the outdoor industy’s love affair with data insight has come in the form of a new campaign promoting…
Posterscope deal eyes surge in digital poster market
Outdoor media agency Posterscope has bolstered its digital capabilities with the acquistion of data-driven out of home specialist Liveposter, in…
Exterion beefs up insight with new data partnership
Exterion Media, the company which recently retained the London Underground advertising business, is further strengthening its analytics capabilities by bringing…