Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
outdoor media
Any hole’s a goal: Durex aims to normalise ‘rear action’
Durex is attempting to ram anal sex straight into the “mainstream” in an effort to educate consumers to the joys…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
‘Finger Lickin’ Bad’: KFC ad campaign faces the chop
KFC is facing a major headache over its latest “Finger Lickin’ Good” ad campaign, which features a host of customers…
Missguided insists that it is misunderstood as ASA acts
Fashion brand Missguided has found to its cost that there is a fine line between female empowerment and objectification after…
Young and old on different planets for ad campaigns
Brands that are trying to appeal to mass audiences – no matter what their age – are facing an uphill…
Virgin Media hits back at BT over broadband ‘bullshit’
Virgin Media has launched a swift response to BT’s latest regional ad campaign, which slams Virgin’s “unreliable” services, by countering…
ASA plays it safe with new gender stereotype ad bans
The ad watchdog has managed to avoid a repetition of the backlash which was triggered by its first ever rulings…
Tesco rips down Clubcard Plus ad as Mel B gets Scary
Tesco has been forced to tear down a key execution of its Clubcard Plus ad campaign featuring Spice Girl Mel…
Clear Channel grovels and axes ‘StopStella’ pro-life ads
Outdoor advertising giant Clear Channel has been forced to review its ad clearance procedures after being battered for approving a…