Global ‘Street Hubs’ target advertisers and consumers
Media and entertainment group Global has started a nationwide rollout of new digital Street Hub units designed as a way…
outdoor media
Jamie Oliver backed anti-junk food group slams OOH ban
Outdoor media giants JCDecaux and Global have been accused of censoring an award-winning poster campaign by Jamie Oliver-backed youth organisation…
Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
Naked mixes it up with train-triggered DOOH activity
Naked Smoothies is launching what is claimed to be the first ever train-triggered creative on the Transport for London network…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
Sniffable ad opens Sure blitz on ‘smelly naughty bits’
Antiperspirant and deodorant brand Sure is launching a “sniffable” billboard which allows passer-by to get a whiff of the new…
Swaggering cocky rooster leads Kellogg’s outdoor blitz
Kellogg’s giant swaggering rooster, who is apparently called Cornelius, is marking his “second coming” by taking to the streets with…
CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Scope features real-life family in Christmas TV appeal
Disability equality charity Scope is launching a TV appeal which reveals ‘the hidden cost of Christmas’ for disabled families. The…
Grass firm cut down to size yet again for ‘degrading’ ad
Oldham-based artificial turf specialist Great Grass has been whacked by the advertising watchdog for the third time for yet another…