Doom outdoor blitz makes data the magic bullet
Proof of the outdoor industy’s love affair with data insight has come in the form of a new campaign promoting…
outdoor media
Posterscope deal eyes surge in digital poster market
Outdoor media agency Posterscope has bolstered its digital capabilities with the acquistion of data-driven out of home specialist Liveposter, in…
Exterion beefs up insight with new data partnership
Exterion Media, the company which recently retained the London Underground advertising business, is further strengthening its analytics capabilities by bringing…
Outdoor media groups plan mass roll out of beacons
The outdoor ad industry is continuing to beef up its use of data-driven marketing with a new deal between Exterion…
Brands offered deep insight on Underground users
Exterion Media, the company which runs all London Underground advertising, is launching a new insight tool which will tap into…
Ripped out heart ad lands Crimestoppers in bother
Crimestoppers has had its collar felt by the ad watchdog over a campaign which attempted to tackle drug-related violence by…
Mobile giant appoints Communisis
Everything Everywhere, the company which owns T-Mobile and Orange in the UK, has appointed Communisis to handle the running of…