Netflix expands programmatic ad trials in EMEA region
Netflix is boosting its programmatic offering in beta in the EMEA region, in a move designed to provide more buying…
programmatic
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
The7Stars unveils ‘game-changing’ programmatic tool
Independent media agency the7stars has launched what it claims is the UK’s first fully managed, transparent, programmatic omnichannel trading model, with…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
UK marketers ‘must do more to promote data exchange’
Marketers still have plenty of work to do to convince UK consumers about the benefits of the online data exchange,…
Programmatic ‘boosts both viewability and ad safety’
Just 24 hours after it was revealed that programmatic spend is soaring – despite privacy concerns – a new report claims…
Programmatic spend soars again despite privacy fears
Programmatic advertising may still be wrestling with privacy concerns, especially around realtime bidding, but brands continue to plough in their…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…