Brands eye first-party data as the penny finally drops
Client marketers are finally beginning to wake up to consumer privacy concerns and “supply chain issues” in the digital ad…
programmatic
Addressable TV advertising to be worth $85bn by 2025
The addressable TV advertising market is set to leap sixfold from $15.6bn (£12.2bn) in total worldwide revenue in 2019 to…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
S4 Capital double acquisition boosts analytics function
Sir Martin Sorrell is continuing his love affair with all things data and analytics with S4 Capital acquiring two digital…
ICO ‘cosies up’ to industry in bid to tackle adtech issue
The Information Commissioner’s Office is aiming to shore up its 700-strong workforce by bringing a raft of industry professionals to…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…
Farmdrop signs up as first client for HurdlGram mail
Farmdrop, the ethical online grocery service which sources its products from local farmers, fishermen and other producers for consumers in…
Programmatic shrugs off GDPR as spend climbs again
Claims that programmatic advertising is in breach of GDPR have failed to halt the behavioural ad juggernaut, with the vast majority…
New entrant targets programmatic direct mail market
Royal Mail is facing its first competitor in the programmatic direct mail sector with the launch a new service, HurdlGram,…