Programmatic turns snail mail to smart mail in a shot
History has taught us that one medium never replaces another. The advent of television didn’t spell the end of radio…
programmatic
MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
Don’t believe the hype about programmatic, Dunn warns
Edwina Dunn, one of the most highly respected figures in the data marketing industry, has warned brand owners of the…
Why programmatic direct mail campaigns are the future
The premise of programmatic is a simple one. And for those of us in the customer engagement space, it’s a…
Former Mindshare chief joins IAB as Mew makes mark
The new boss of online advertising trade body IAB UK is continuing to shake up the top team with the…
Industry urged to fight rise of robots with human touch
The marketing industry is being compelled to combat the rise of the robots, which, through the likes of programmatic advertising,…
Industry giants back first UK programmatic mail service
Royal Mail and GI Solutions are backing a tech start-up which claims to offer the first programmatic direct mail service…
Programmatic plan targets £12bn movers market
Marketers looking to grab a slice of the estimated £12bn home-movers market are being offered the chance to target those…
Epiphany co-founder unveils digital agency start-up
The man who co-founded digital agency Epiphany, which was eventually sold to Jaywing for £18m, has set up a new…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…