New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…
programmatic
Programmatic on march as robot invasion continues
The march of the ad robots is continuing apace if media agency Zenith’s forecasts are to be believed, with programmatic…
Oliver Group aims to lift the lid on programmatic ads
Oliver Group, the in-house specialist, is aiming to break media agencies’ grip on the programmatic market by launching a division…
Online ad viewability push fails to make impression
The major push to address online ad viewability is being thwarted by the seemingly unstoppable rise in programmatic buying, according to…
RadiumOne bids to fight programmatic creative woe
A new service which aims to improve the creative quality of ads served programmatically, and in turn improve people’s experience…
Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
IAB insists it is winning the war on online ad issues
The Internet Advertising Bureau UK is aiming to convince the digital marketing industry that it has been toiling away to…
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…
Economist returns to TV with first programmatic ad
The Economist is marking its return to TV advertising as part of a programmatic strategy which sees the publisher’s subscriber…
Programmatic boosts ROI but attribution still irks
Programmatic ads may have their critics but they are proving a big hit with marketers in terms of ROI, with…