Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
programmatic
Sorrell strikes $150m deal for programmatic ad firm
Sir Martin Sorrell’s new venture S4 Capital has secured its second acquisition with the purchase of programmatic ad firm MightyHive…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
Merkle promotes chief to spearhead agency operations
Merkle has promoted former Periscopix chief Thomas Byrne – who joined when the data-driven marketing giant acquired the business in…
Lack of transparency piles pressure on programmatic
Fresh evidence has emerged of a crisis of confidence over programmatic buying among top marketers, with the vast majority (80%)…
Dentsu buys digital agency to add to Merkle’s mettle
Dentsu-owned Merkle’s new mergers and acquisitions specialist Julia Crawley-Boevey has barely got her feet under the table than the agency’s…
Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Clients offered 30% off postage for programmatic mail
Royal Mail MarketReach is boosting its campaign to get brand owners and agencies to wake up to the joys of…