Programmatic ‘boosts both viewability and ad safety’
Just 24 hours after it was revealed that programmatic spend is soaring – despite privacy concerns – a new report claims…
programmatic
Programmatic spend soars again despite privacy fears
Programmatic advertising may still be wrestling with privacy concerns, especially around realtime bidding, but brands continue to plough in their…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
ITV signs data deal for Planet V addressable TV platform
ITV is beefing up its operations for the launch of the Planet V addressable TV platform by signing a deal…
Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
DMA joins forces with ISBA to tackle adtech data abuse
The DMA is attempting to bring some clarity to the adtech and real-time bidding market by linking up with client body ISBA…
LiveRamp signs deal to boost programmatic TV assault
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…
Dead loss: Online content blockers shoot down UK sites
UK news publishers are losing tens of millions of pounds in revenue each year because brand safety measures – designed…
Brands eye first-party data as the penny finally drops
Client marketers are finally beginning to wake up to consumer privacy concerns and “supply chain issues” in the digital ad…