Most top brands invisible to agentic shopping in UK
UK retailers are lagging way behind their American counterparts in the race to be “AI-assistant ready”, according to a new…
retail marketing
In the spirit: Why Halloween is a marketer’s dream
Halloween is evolving beyond a single night of costumes and confectionery, creating opportunities for brands and destinations to engage audiences…
Co-op signs major deal for data and insights platform
Co-op has extended its partnership with global tech and analytics company Circana to boost the Hive centralised data platform to…
Greggs rolls out new roster refresh with Perfect Storm
Sausage roll giant Greggs has turned to the agency behind the world conquering Haribo “Kids Voices” campaign to bring its…
Boots hires Amazon chief to boost retail media attack
Boots UK has raided Amazon for a new executive to head up its omnichannel and retail media operation as the…
M&S unleashes ‘£255m Sparks Christmas giveaway’
Marks & Spencer is launching its biggest ever Sparks loyalty scheme giveaway, offering its 17 million members the chance to…
Sink or swim: Jellyfish tool to demystify AI shopping
AI shopping is reshaping competitive dynamics in ways that marketers may not expect – with different AI assistants showcasing dramatically…
Burberry tailors tech strategy with new digital chief
Burberry, the British fashion brand which has managed to reclaim its luxury status after becoming synonymous with the 1990s “chav…
Waitrose serves up ‘It’s not fine dining, it’s fine Dine In’
Waitrose is bigging up the joy of a night in with a new campaign that taps into the familiar rituals…
New ad platform bolsters Tesco retail media offensive
Tesco is ramping up its retail media operation with the launch of a series of new capabilities – including a…