Manchester fashion brands appoint Verde for SEO brief
Manchester-based fashion brands Bound and UN:IK are overhauling their organic search strategy, as the businesses look to increase discoverability, expand…
retail marketing
F&F continues to ‘Style It Out’ with summer holiday push
Tesco’s fashion and homeware brand, F&F, is showcasing how it can help customers navigate summer travel nightmares in a continuation…
Fido and food top buys as Brits go for ‘mindful shopping’
The UK consumer landscape is entering a phase of strategic stability, suggesting a “new normal” where shoppers are becoming more…
Sofa Club appoints agency for digital marketing boost
Fashion-led settee retailer Sofa Club has appointed a new agency to lead its organic search strategy, as the fast-growing brand…
Aldi pushes its low prices with no loyalty scheme ‘faff’
Aldi is taking a dig at rival supermarkets in a new campaign which highlights that shoppers do not need to…
Matalan models new channels for summer style push
Value designer chain Matalan is boosting its Style for Every Moment brand platform with the launch of a new summer…
Traditional channels ‘smash digital ROI for retailers’
Traditional, offline advertising still offers retail brands the highest return on investment, outperforming digital marketing virtually across the board. That…
John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
Online shopping firms admit being stumped by AI surge
Ecommerce organisations are dramatically increasing their investment in AI, but most are unprepared for the pace of technological change, with…
Tesco goes large for Free Fruit & Veg for Schools blitz
Tesco is launching a new marketing campaign to back the expansion of its Free Fruit & Veg for Schools programme…