Sainsbury’s drafts in chief to boost push into martech
Sainsbury’s has further strengthened its marketing leadership with the appoinment of a new head of martech as the retailer continues…
retail marketing
Charles Tyrwhitt to launch star-studded anniversary blitz
Charles Tyrwhitt is planning a major campaign to mark its 40th anniversary, celebrating its evolution from a mail order shirt…
Retailers hit back as Govt vows to end rip-off discounts
The retail industry has dismissed Prime Minister Andy Burnham’s plan to crack down on so-called “rip-off discounts” to help people…
M&S appoints Morrisons customer chief to head loyalty
Marks & Spencer has raided Morrisons to appoint a new director of loyalty, just months after the retailer revamped its…
Data and loyalty strategy key to Tesco UK domination
Tesco’s scale, data and loyalty mean that it now accounts for one in every three supermarket transactions in the UK,…
Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
FA shows Iceland red card over ‘England’ store rebrand
The battle for World Cup marketing dominance might be over but the post-mortem is only just beginning for supermarket chain…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Waitrose customer chief to lead Advertising Association
The Advertising Association is banking on top-level data-driven marketing expertise to drive the industry forward after appointing Waitrose chief customer…