Kingfisher-owned Screwfix is aiming to reinforce its reputation for speedy and convenient service by tapping into the visual language of sportswear advertising, expanding its ‘No Stopping You’ brand platform fronted by Sir Mo Farah.
Created in partnership with M&C Saatchi Group UK, the campaign comes as new customer research from Screwfix highlights convenience as the retailer’s strongest competitive advantage.
‘Screwfix Convenience’ aims to drive usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers.
Sir Mo’s association with speed helps bring the retailer’s convenience proposition to life. Building on last year’s launch campaign, the latest creative is designed to evolve ‘No Stopping You’ from a broad brand platform into a more direct expression of Screwfix’s delivery and collection services.
Rolling out across OOH, social, YouTube, radio, digital audio and display channels, the campaign also incorporates the Click & Collect launch spot, which originally ran in October 2025, and AV cutdowns.
Social activity is running across Meta, TikTok and Reddit, with media planning and buying being handled by Dentsu Media, PR by McCann, and social by Eight & Four.
It is being led by a series of out-of-home executions which use dynamic photography, bold typography and high-energy compositions to disrupt expectations within the trade retail category and showcase Screwfix’s speed and ease.
The creative approach was rooted in the idea that no category conveys speed and performance more convincingly than sport. By applying those established visual and emotional cues to trade retail, the campaign positions Screwfix Sprint Delivery, Click & Collect and Check-In not simply as services, but as advantages that help customers keep working without interruption.
Two new social-first films starring Sir Mo capture the speed, energy and ease of Screwfix’s services through authentic, unscripted moments filmed on set. Both films were designed to feel reactive, playful and socially native, blending the athlete’s personality and humour with real customer moments, to bring the campaign to life.
Screwfix marketing director Jack Wallace said: “Convenience has always been at the heart of Screwfix and our speed of service is the number one reason customers continue to choose us. This latest phase of ‘No Stopping You’ builds on that insight by bringing our speed and convenience credentials to life in a fun, distinctive and engaging way.
“By taking inspiration from the world of sports advertising, we’ve been able to simply bring to life our market leading Sprint Delivery (in as little as 20 minutes) and Click & Collect (in as little as 1 minute) services in this memorable way.”
M&C Saatchi Group UK creative partner Guy Bradbury added: “Sir Mo Farah gives us a powerful shortcut into the world of speed and performance. By tapping into familiar sports advertising memory structures, we were able to make Screwfix’s convenience offer feel instantly recognisable, distinctive and culturally relevant.”
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