How do you follow Graham Norton? Well, as Claudia Winkleman has found out, not that easily. But, it seems, for new UK bank Revolut, there was only one choice, with football superstar Erling Haaland becoming “the face” of its latest campaign in the UK.
Developed alongside the creative agency Anomaly, the campaign features the Manchester City striker showcasing his everyday banking life with Revolut. Through the lens of his unique personality and routine, Haaland highlights Revolut products including savings, RevPoints (Revolut’s loyalty programme), and personalised cards.
The films aim to combine both humour and exaggerated versions of his off-pitch persona, from inside a cryotherapy chamber while checking his daily paid interest, to redeeming RevPoints for flights amid a sea of Premier League match balls lying in bed.
As part of the wider campaign, Revolut will unveil a high-impact teaser featuring a large-scale billboard at Printworks Manchester.
The asset will showcase Haaland anchored by the core messaging ‘Welcome to Haaland’s Bank’, strategically placed in the heart of his club’s home city. The OOH installation will remain on display until June 10, creating a high-visibility moment for fans and pedestrians in Manchester.
Revolut chief marketing and growth officer Antoine Le Nel said: “Unstoppable, performance-obsessed, and committed to excellence, Haaland is a machine in football. Revolut brings that same mindset to finance. Through a playful campaign, we show how Revolut supports customers’ everyday financial needs while connecting them to the things they love, at the intersection of sport and finance.”
So, what is the consensus around the Decision Marketing office?
Well, we all know financial services are a tough sell, and, other than Nationwide’s ANY Bank brand platform, there is a sea of sameness. With its first ad feauring Graham Norton, Revolut promised much.
Sadly, our Erling is no Graham; in fact, from what we can tell, he does not really put much effort in at all, remaining silent and looking rather bored throughout.
Whether the “amusing” voiceover will be enough to persuade anyone to change banks, remains to be seen. But, suffice to say, there’s nothing here to trouble Dominic West’s Hugo Platt…
Decision Marketing Adometer: A “park the bus” 6 out of 10
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