Waitrose hands data-driven marketing deal to Ecrebo
Retail marketing specialist Ecrebo has strengthened its relationship with Waitrose by signing a five-year agreement to deliver targeted customer engagement…
retail marketing
Tesco boss raids Unilever for latest customer chief
Tesco chief executive Dave Lewis has raided his former company Unilever to recruit the retailer’s third chief customer officer in…
Digital retail marketing to be worth £248bn by 2020
Spend on digital retail marketing is set to increase from $174bn (£120bn) in 2015, to $362.1bn (£248bn) by 2020, according…
Brandnew wins Dr Who Experience
BBC Worldwide has appointed Brandnew Corporation to handle the running of the Doctor Who Experience, which will open to the…