Adam Crozier takes top job at online fashion giant Asos

Adam-CrozierHe has done adland, the Football Assocation, Royal Mail and ITV but now Adam Crozier is heading into the dizzy world of fashion after online retailer Asos confirmed he is to become its next chairman from November, succeeding Brian McBride.
Having started his career at Pedigree Petfoods as a graduate trainee in 1984, four years later Crozier joined Saatchi & Saatchi, where during a 12-year stint he became the agency’s youngest ever board director. He was also credited with holding the business together through the split with founders Maurice and Charles, who went on to form M&C.
By 2000, Crozier had switched to the FA at the tender age of 35, before moving to Royal Mail, where he worked alongside Allan Leighton and oversaw a controversial modernisation and redundancy programme.
In 2010, Crozier became the CEO of ITV but stepped down last year.
The boyish good looks might have faded but Crozier’s drive appears as strong as ever and it has been claimed that his appointment underlines the growing maturity of Asos, which was set up just 18 years ago but has already overtaken Marks & Spencer in terms of its stock market value.
Asos’s shares have continued to trade higher, with the company now valued at £5.1bn, against M&S’s £4.79bn.
Asos senior independent non-executive director Ian Dyson said: “On behalf of the board, I’d like to thank Brian for his contribution during a period of high growth for our company and I’d like to welcome Adam, who joins us at an equally exciting stage in our journey.”
Crozier added: “The Asos story is truly impressive and I am tremendously excited to become part of it. I’m greatly looking forward to working with the team that is building a global powerhouse in online fashion.”

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